Seminar: Perils and Pitfalls of Online Marketing

February 19, 2013

TOPSHAM, Maine - February 19, 2013 A brown bag business seminar on the legal perils and pitfalls of online marketing will be held from 11:30 to 1 p.m. Wednesday, March 6, in the Village Room of the Priority Business Center, 2 Main Street, Topsham. The event is sponsored by the law firm of Eaton Peabody and Just Write Books.

With music, images, text and video easily available on numerous electronic devices such as computers, mobile phones and tablets, the questions of who has rights to what and how it can be used legally have become muddied. The use and misuse of copyrighted materials and how business owners can enhance their product and business while protecting themselves and their materials are the focus of the luncheon lecture.

Berney Kubetz of Eaton Peabody, with a legal practice that focuses on litigation and dispute resolution regarding libel, privacy and intellectual property issues, will explore the legal risks associated with business websites, social media, blogs, and other online marketing and public relations tools. He will help attendees understand what a business owner can do or should not do in order to avoid legal liability in the fast moving digital world. He will be pleased to entertain questions from the audience.

The event is free to members of Southern Midcoast Chamber of Commerce. The cost to nonmembers is $30. Registration and payment, if required, must be made in advance. To register, go to jstwrite.com, click on Calendar in the left sidebar, and use the link in the event listing. Participants should bring their own lunches but beverages (coffee, tea, water) will be provided. For more information, contact Nancy E. Randolph at 207-729-3600.

Berney Kubetz regularly engages in state and federal court trials in defense of defamation, invasion of privacy and product liability claims. He has chaired the Maine Bar Association's Commission on Alternative Dispute Resolution.