Case Study

Pineland Farms Cheese

Pineland Farms Cheese, the award winning and largest cheese maker in the State of Maine was in a position to expand its market outside New England, down the east coast and into Florida. It was an important and strategic expansion for Pineland Farms Cheese.

How could Pineland Farms Cheese success story be told more effectively and creatively? What new marketing tool would be useful at important trade shows and meetings with potential customers?

Officials at Pineland Farms Cheese decided it was time to create a short video and contacted Eaton Peabody Consulting Group to consider producing a marketing video.

After spending a few days on the Farm in New Gloucester, EPCG captured the uniqueness of the Maine cheese maker and produced a 7 minute video which continues to introduce Pineland Farms Cheeses to many new markets and cheese lovers across the country.

Marketing Video, Fall 2008